A new and exciting partnership in the Women’s League: PROMISE joins Israel Rugby, elevating the game both on and off the field.
PROMISE and Global Trends – A New Era of Brands in Women’s Rugby
Leading global brands have embraced women’s rugby in recent years as a space of inspiration, quality, and innovation — from Barbie, showcasing strong female role models in sport, to TikTok, bringing women’s rugby highlights to millions, to the iPhone 17 Pro, revealed alongside a women’s match played in pouring rain and near darkness, instantly becoming a cultural icon.
Joining this group of forward-thinking brands is PROMISE, a respected Israeli skincare brand known for innovation, excellence, quality, aesthetics, and inspiration — now standing alongside the Women’s League of the Israel Rugby Union.
A Growing Partnership
The relationship with PROMISE was built gradually and thoughtfully, rooted in mutual respect and a shared desire to support and elevate the Women’s League over time.
This collaboration emphasizes quality, meaningful presence, respect, and professionalism — values at the heart of rugby and of leading international brands.
From the very beginning, the partnership introduced refreshing developments to the Women’s League:
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Professionalism – The creation of Israel’s first-ever custom-designed Women’s League Cup, crafted especially for league tournaments.
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Encouraging Excellence – The standout player of the Tel Aviv tournament will receive a curated PROMISE skincare set, tailored to the daily needs of the athletes.
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Promoting Health – The PROMISE Challenge included one representative player from every team in the league, focusing on awareness of sun-protection habits — concluding with prizes for the four top-performing athletes.
A shared journey that will continue to grow throughout the season.
Israel Rugby thanks PROMISE for choosing to support the Women’s League and for strengthening the rugby community.
A heartfelt thank-you to the players — a powerful, united community advancing values and excellence in rugby.
We look ahead to steady growth — in partnership, with respect, and with creativity.
