{"id":11180,"date":"2025-11-18T13:07:30","date_gmt":"2025-11-18T11:07:30","guid":{"rendered":"https:\/\/www.rugby.org.il\/promise-and-israel-rugby-a-partnership-empowering-the-womens-league\/"},"modified":"2025-11-18T13:47:05","modified_gmt":"2025-11-18T11:47:05","slug":"promise-and-israel-rugby-a-partnership-empowering-the-womens-league","status":"publish","type":"post","link":"https:\/\/www.rugby.org.il\/en\/promise-and-israel-rugby-a-partnership-empowering-the-womens-league\/","title":{"rendered":"PROMISE and Israel Rugby \u2013 A Partnership Empowering the Women\u2019s League"},"content":{"rendered":"\n

A new and exciting partnership in the Women\u2019s League: PROMISE joins Israel Rugby, elevating the game both on and off the field.<\/p><\/p>\n\n

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PROMISE and Global Trends \u2013 A New Era of Brands in Women\u2019s Rugby<\/h2>\n\n

Leading global brands have embraced women\u2019s rugby in recent years as a space of inspiration, quality, and innovation \u2014 from Barbie<\/strong>, showcasing strong female role models in sport, to TikTok<\/strong>, bringing women\u2019s rugby highlights to millions, to the iPhone 17 Pro<\/strong>, revealed alongside a women\u2019s match played in pouring rain and near darkness, instantly becoming a cultural icon.<\/p>

Joining this group of forward-thinking brands is PROMISE<\/strong>, a respected Israeli skincare brand known for innovation, excellence, quality, aesthetics, and inspiration \u2014 now standing alongside the Women\u2019s League of the Israel Rugby Union<\/strong>.<\/p><\/p>\n\n

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A Growing Partnership<\/h2>\n\n

The relationship with PROMISE was built gradually and thoughtfully, rooted in mutual respect and a shared desire to support and elevate the Women\u2019s League over time.
This collaboration emphasizes quality, meaningful presence, respect, and professionalism \u2014 values at the heart of rugby and of leading international brands.<\/p><\/p>\n\n

From the very beginning, the partnership introduced refreshing developments to the Women\u2019s League:<\/p>